What is one of the main roles of an insurance broker in client relations?

One of the main roles of an insurance broker in client relations is to help clients find the best coverage options. Brokers serve as intermediaries between clients and insurance companies, working in the best interest of their clients rather than the insurance companies. Their expertise in the insurance market allows them to assess a client's unique needs, compare various policies, and provide tailored recommendations. This role is crucial because it ensures that clients receive adequate coverage at competitive prices, enabling informed decisions based on their specific risks and requirements.

In contrast, representing the insurance company's interests does not align with the primary function of a broker, as they are primarily advocates for their clients. While settling client claims is an important aspect of the insurance process, it typically falls under the responsibilities of insurers or claims adjusters rather than brokers. Approving policy applications is also outside the broker's role, as that function is handled directly by the insurance companies. Therefore, the focus on helping clients navigate and select the best coverage is a fundamental aspect of what brokers do in client relations.