How is insurance rating primarily determined?

Insurance rating is primarily determined by assessing risk factors such as history and demographics because these factors provide essential insights into the likelihood and potential cost of claims. Insurers analyze various data points, including an individual or entity's past claims, credit history, age, location, and specific demographics related to the insured item or person.

By evaluating these risk factors, insurance companies can gauge the probability of future claims and set premiums accordingly. For example, a driver with a history of accidents may be rated as a higher risk compared to one with a clean driving record, influencing their insurance cost. Similarly, demographic factors can reveal trends associated with different groups, allowing insurers to tailor their pricing models effectively.

In contrast, while the cost of coverage can be influenced by various factors, focusing solely on it does not account for the underlying risk assessment process essential for determining insurance rates. Marketing strategies are more about how the products are presented and sold rather than the fundamental insurance rating. Customer feedback and satisfaction surveys are valuable tools for improving services but do not directly influence how risk is rated or assessed in the premium-setting process.